for the fans

Fantasy sports is a fun, interactive and free-to-play game where participants assemble virtual teams composed of real-life players and compete based on their statistical performances. It is played amongst groups of friends and others in the community for the ultimate bragging rights.

Fantasy sports is a popular pastime amongst many sport enthusiasts, who enjoy the opportunity to express their sports knowledge, belong to a community, connect with friends and partake in a fun distraction from everyday life. The ‘free-to-play’ nature of fantasy sports makes it a healthy alternative to gambling products.

In a world where digital connections increasingly dominate our lives, fantasy sport is emerging as a tool for connection, workplace bonds and joining new communities.

for the SPORTING leagues

Fantasy sports isn’t just for the sports fan. Sporting leagues receive a significant increase in fan engagement from fantasy sports as the games allow fans to feel a closer connection with players and clubs. 64% for fantasy sport players confess they watch games only because of their fantasy team. Increased fan engagement leads to increase sponsorship, media rights and viewership for the sporting league.

Through fantasy sport games, sporting leagues can learn more about their fans via firsthand data collection from the participants. You can find out not only their age, gender, or place of living but also their preferences and interests.

for the media companies

It is estimated that 2.4 million people play fantasy sports in Australia alone. And they are a passionate bunch. Fantasy sport players consume 40% more content than non-fantasy sport players. 61% read more about sports because of fantasy.

Partnering with Magic Sports to create their very own fantasy game, media companies can generate additional content, drive traffic to their channels, attract a new and younger audience, increase subscriptions and generate additional advertising opportunities.

for the for BRANDS

Fantasy sports sponsorship is a powerful way for brands to connect with sports fans. Fantasy sports fans are incredibly engaged, spending hours each week researching players, making trades, and setting their lineups. This level of engagement means that brands can be sure their message will be seen and remembered by a large number of highly engaged consumers.

Fantasy sports are particularly popular with men aged 18-34, which is a demographic that is often difficult for brands to reach through traditional advertising. Brands can reach this demographic in a way that is much more natural and less intrusive than traditional advertising.

Sponsors also benefit from the first hand data collection, with users consenting to sharing their details on registration which allows brands to run targeted ad campaigns with a greater knowledge of their audience.

What WE offer

Magic Sports have developed a full-service fantasy platform that can run all forms of fantasy sports, including season-long salary cap, daily and weekly competitions and draft.

We run our own in-house games and partner with sporting leagues and media companies to help them increase engagement though their own game, under a white label agreement. We can also provide alternative fan engagement products such as team pickers, tipping competitions, data collection and analysis for sporting leagues and media companies.

technology

As a company established in 2021, we are constantly evolving and creating new iterations of our products to meet the future needs of the game. Our products are designed to be optimised for all screen sizes, with a major focus on mobile friendly applications. We are passionate about creating new innovations and ideas to give sporting fans the greatest user experience.

Our tech stack is at the heart of our business model, where we leverage a modular and flexible infrastructure which enables us to build, integrate and roll-out both white-labelled and in-house products for our target audience in a short amount of time. This includes the utilisation of cloud-based infrastructure, ‘serverless’ servers, next-gen web frameworks and machine learning data collection.

We are also progressive and committed to ESG, creating innovations to improve the game’s impact on gender equality, mental health and social interaction.

security and data protection

Our company is built on data collection and analysis. Maintaining data integrity and system security is integral to our business.

Our multi-layered and detailed security approach involves initiatives such as restricted data access, secure hosting via our serverless, edge-based hosting systems, various security suites, encrypted data transfers, backend security via sandboxed execution, data compliance and systematic backups.

For detailed information on our data security, including our Information Security Policy, Risk Management Policy and Business Continuity Plan, please contact us.

get in TOuCH with us

If you are a sports fan interested about playing our games, a sporting league wanting to give their fans a closer connection to their players, a media company looking to increase engagement or a brand keen to explore sponsorship opportunities with a highly engaged audience, please email us at info@magicsports.online